BYU Had All-Time Record in Royalties For Merchandise Sales Last Fiscal Year
Collegiate merchandise sales are becoming a big business, even at BYU.
Merchandise continues to get better for Cougar fans
A name that Cougar fans might not be familiar with is Adam Parker. Adam is BYU’s Licensing & Trademark Manager. Basically, if you want to smack a BYU logo on some gear and make a business out of it, you’re going to need to run it by Adam.
Parker was recently named the President of the International Collegiate Licensing Association for the 2018-19 year, which is a testament to how respected he is in the world of licensing and trademarks.
Since Parker left Boise State for BYU in 2008, BYU fans have witnessed greater selection for apparel, trading cards, and more in the last 10 years Parker has been in Provo.
Recently, Parker hopped on Cougar Sports with Ben Criddle on ESPN 960 to discuss licensing and the growth that the industry and BYU have seen in recent years.
Despite a losing year in football, BYU is still doing very well in regards to merchandise. According to Parker:
I won’t get into the exact numbers but this last fiscal year we had our all-time highest in royalties that we’ve recorded in merchandise.
BYU fans are repping the Y like never before, now maybe the football team will give fans even more reason to pick up all the fresh gear that the BYU Store is providing these days.
Make sure to thank Adam and the fine folks in BYU Licensing for all the hard work they’ve been putting in the past few years after you pick up that gear.
Here’s the full interview with Adam on ESPN 960: